Privacy Policy


Privacy Policy

Last updated 24 November 2014. This Privacy Policy is effective immediately. 

MyAnniversary knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Policy describes our policies on the collection, use, and disclosure of information about you in connection with your use of our websites, emails, and mobile applications ("Website"). The terms "we", "us", and "MyAnniversary" refer to MyAnniversary.

By visiting, you are accepting the practices described in this Privacy Policy.

Table of Contents

1.    Information We Collect and How We Use It
2.    Cookies
3.    Third Parties
4.    Controlling Your Personal Data
5.    Data Retention and Account Termination
6.    Children
7.    Security
8.    Dispute Resolution
9.    Jurisdiction
10.    Modifications To This Privacy Policy

1. Information We Collect and How We Use It

We may store the information you submit to or through the Website, as well as information we collect in connection with your use of the Website.
We use the information to fulfill your requests, provide the Website’s functionality, improve the Website’s quality, personalize your experience, track usage of the Website, provide feedback to businesses that are listed on the Website, display relevant advertising, provide customer support, message you, back up our systems and allow for disaster recovery, enhance the security of the Website, and comply with legal obligations.
You can choose not to provide information to us, but in general some information about you is required in order for you to enjoy the benefits of being a registered member. For example, only registered members are able to post reviews, participate in discussion forums, e-mail MyAnniversary content to themselves and others, access members-only newsletters and romantic activity planning content, and enter surveys, contests, or sweepstakes. In addition, some information is also required in order for you to ask us a question or initiate other transactions on our site.

Among the information we collect, please note:

  1. Account Information: If you create an account on MyAnniversary, we may store and use your full name, email address, zip code and other information you may provide with your account, such as your gender and birth date. Your first name and last initial, as well as any photo you submit through the registration process, will be publicly displayed as part of your account profile. You can modify some of the information associated with your account here. If you feel that an unauthorized account has been created depicting you or your likeness, you can request its removal here.
  2. Public Content: The information that you post to the Website is intended for public consumption, including your reviews, tips, photos, check-ins, comments, likes, bookmarks, friends, lists, compliments, and account profile. We may display this information on the Website, share it with businesses, and further distribute it to a wider audience through third party Websites and services.
  3. Communications: When you sign up for an account, you are opting in to receive emails from MyAnniversary and other MyAnniversary users and businesses. You can manage your email preferences here, but note that you cannot opt out of receiving certain administrative or legal notices from MyAnniversary. If you exchange messages with others through the Website, we may store them in order to process and deliver them, allow you to manage them, and investigate possible wrongdoing in connection with the Website. 
  4. Website Activity: We may store information about your use of the Website, such as your search activity, the pages you view, the date and time of your visit, and the businesses you call using our mobile applications. We also may store information that your computer or mobile device provides to us in connection with your use of the Website, such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs.


2. Cookies

We, and third parties with whom we partner, may use cookies, web beacons, local shared objects (sometimes called "flash cookies"), and similar technology in connection with your use of the Website and third party websites ("Cookies"). Cookies are small data files that may have unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our web pages. Cookies may transmit information about you and your use of the Website, such as your browser type, search preferences, data relating to advertisements that have been displayed to you or that you have clicked on, and the date and time of your use. Cookies may be persistent or stored only during an individual session.

Managing Cookies:

It may be possible to disable some (but not all) Cookies through your device or browser settings, but doing so may affect your ability to use the Website. The method for disabling cookies may vary by device and browser, but can usually be found in preferences or security settings. Please note that if you refuse to accept cookies, you may not be able to access many of the tools offered on our Websites.

3. Third Parties

We may share information about you with third parties as follows:

  1. Advertisers: We may allow third parties to use Cookies on the Website to collect the same type of information for the same purposes as MyAnniversary does for itself. They may be able to associate the information they collect with other information they have about you from other sources. We do not necessarily have access to or control over the Cookies they use.
  2. Service Providers: Third-party providers may provide some of the services that are offered through the Website. We may also outsource some of MyAnniversary’s functions to third-party providers, such as technical and customer support, tracking and reporting functions, quality assurance testing, payment processing functions, and other services. We may share information from or about you with these third-party providers so that they can perform their services or complete your requests.
  3. Aggregate Information: We may share user information in the aggregate with third parties, such as advertisers and content distributors. For example, we may disclose the number of users that have been exposed to, or clicked on, advertisements.
  4. Business Transfers: We may share information from or about you with subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this Privacy Policy. If another company acquires MyAnniversary or all or substantially all of our assets, that company will possess the same information, and will assume the rights and obligations with respect to that information as described in this Privacy Policy.
  5. Businesses on MyAnniversary: We may share information from or about you (such as your age and gender) and your use of the Website (such as which businesses you bookmark or call) with businesses on MyAnniversary.
  6. Investigations: We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure is (a) reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) helpful to prevent, investigate, or identify possible wrongdoing in connection with the Website; or (c) protect our rights, reputation, property, or that of our users, affiliates, or the public.
  7. Links: The Website may contain links to unaffiliated third party websites. Except as set forth herein, we do not share your personal information with them, and are not responsible for their privacy practices. We suggest you read the privacy policies on all such third party websites.
  8. Facebook and Twitter: If you are logged into Facebook, and you access but are not logged into the Website, we may receive information from Facebook to make it easier for you to create an account on the Website and show you relevant content from your Facebook friends. This information personalizes your experience and helps you create a MyAnniversary account. You can also connect your MyAnniversary account to your accounts on third party services like Facebook, in which case we may collect and store information identifying your account with the third party service. We use the information to help you connect and share public content with your friends and followers.


4. Controlling Your Personal Data

Other users may be able to identify you, or associate you with your account if you include personal information in the content you post publicly. You can reduce the risk of being personally identified by using the Website pseudonymously, though doing so could detract from the credibility of your contributions to the Website. Please also note that the messages you send or receive using the Website are only private to the extent that both you and the sender/recipient keep them private. For example, we do not have any control over whether a recipient of one of your messages publicly posts it or its contents. Similarly, MyAnniversary may also access such messages in the course of investigations relating to Website use.

5. Data Retention and Account Termination

You can close your account by clicking here. We will remove your public posts from view and/or dissociate them from your account profile, but we may retain information about you for the purposes authorized under this Privacy Policy unless prohibited by law. For example, we may retain information to prevent, investigate, or identify possible wrongdoing in connection with the Website or to comply with legal obligations. Please note that businesses cannot remove their business listings, ratings or reviews by closing their accounts.

6. Children

The Website is intended for general audiences and is not directed to children under 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information without parental consent, please contact us here. If we become aware that a child under 18 has provided us with personal information without parental consent, we take steps to remove such information and terminate the child's account. 

7. Security

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Dispute Resolution

If you believe that MyAnniversary has not adhered to this Privacy Policy you may contact us online by clicking here or write to us at the following address:

Attn: Privacy Officer
PO Box 48
Banbury Cross  2164

9. Jurisdiction

The information we obtain from or about you may be processed and stored in the Republic of South Africa, which may provide for different data protection rules than the country in which you reside. We will respond to requests relating to personal data within 30 days.

10. Modifications to This Privacy Policy

We may revise this Privacy Policy from time to time. The most current version of the Privacy Policy will govern our use of information. If we make material changes to this Privacy Policy, we may notify you by email or by posting a notice on the Website prior to the effective date of the changes. By continuing to access or use the Website after those changes become effective, you agree to be bound by the revised Privacy Policy.